Brand context is what makes your AI drafts sound like you instead of generic AI output. Every field you fill in gets injected into the system instruction for each generation request. More specific = closer to your voice.
Setting it up
Go to Content Ops → Brand Context in your WordPress admin. You can fill the fields by hand or let the AI fill them for you in one step:
- Paste 1–2 paragraphs of your own writing into the Your writing field.
- Click Analyze my writing →.
- The AI reads your sample and suggests values for the four fields below it. Review and adjust anything that doesn’t fit.
- Click Save Brand Context.
The fields
Your writing (optional)
A writing sample sent alongside every draft request so the AI can match your sentence rhythm, vocabulary, and structural habits. Use 1–2 representative paragraphs from your best work — not a rough draft. This field is also what the Analyze button reads.
Who do you write for?
Describe your target reader with specifics: experience level, what they already know, and what they’re trying to do. Vague descriptions produce vague copy.
Example: Solo founders building niche sites, 2–5 years in. Comfortable with SEO basics but not deeply technical. They want honest numbers, not theory.
What’s your unique angle?
The one thing that makes your perspective different from every other site covering the same topics. If you stripped out your name and replaced it with a generic byline, what would be lost?
Example: I show real numbers from my own sites — no theory, no fake income screenshots.
How do you sound?
Your tone in a sentence or two. Think about the register you use with a smart peer who doesn’t need hand-holding.
Example: Direct, practical, no fluff. Like a smart friend, not a consultant.
What topics do you cover?
A short list of your subject areas. Keeps the AI from drifting into adjacent topics your audience doesn’t care about.
Example: Niche site building, affiliate SEO, content ops, indie revenue.
When to update it
Brand context doesn’t need to change often — once your positioning stabilizes, it stays useful for months. Update it when your audience shifts, you change topics, or your voice evolves. Re-run Analyze if you want a fresh read on a new writing sample.