Every draft generated by Versoo Content Ops is checked against a fixed set of writing rules before it reaches the editor. These rules apply automatically to every content type and every draft — there’s no setting to configure or disable them.
Banned openers
A draft never opens a sentence with: “Most people…”, “Here’s the thing…”, “In today’s world…”, “Let’s dive in”, “The truth is…”, or “At the end of the day…”
Structural rules
- No contrast tic — the “It’s not X. It’s Y.” or “Stop X. Start Y.” pattern can’t repeat more than once in a single piece.
- No anaphora — consecutive sentences can’t open with the same word or phrase.
- No manufactured intensity — words like “game-changing,” “revolutionary,” or “incredible” are excluded.
- No listicle reflex — prose is used over bullet lists wherever prose carries the idea better.
Word-level rules
- No buzzwords: streamline, optimize, innovative, comprehensive, leverage, synergy, cutting-edge, robust, scalable, seamless.
- No empty adverbs: very, really, actually, basically, simply, literally, totally, completely, absolutely, quite.
- No exclamation points.
- Strong verbs preferred — “is,” “are,” “was,” “has,” and “had” are avoided as the main verb wherever an action verb exists.
- Active voice by default — passive voice is used only when the actor is genuinely unknown.
- Specific over vague — real numbers, named tools, and first-hand observations are preferred over generic claims.
Headline structures
Generated titles rotate across 15 formulas, favoring specificity over cleverness:
- How-To — “How to [achieve result] [without pain / in timeframe]”
- Big Benefit + Number — “[N] Ways to [desirable outcome]”
- Provocative Question — “Do You Make These [N] Mistakes With [topic]?”
- Command — “[Achieve outcome] in [timeframe]” — an imperative instruction, not a question or list.
- Secrets/Useful Info — “The [N] [Things] You Need to Know About [topic]”
- Who Else Wants — “Who Else Wants [desirable outcome]?”
- Secret Of — “The Secret of [outcome]”
- Little-Known Ways — “Little-Known Ways to [outcome]”
- Get Rid Of — “Get Rid of [problem] Once and For All”
- Quick Way — “Here’s a Quick Way to [solve problem]”
- Now You Can — “Now You Can Have [desirable thing] [circumstance]”
- What Everybody Ought to Know — “What Everybody Ought to Know About [topic]”
- Direct — state the topic or claim plainly, no embellishment — e.g. “[Topic]: [Plain Description]”
- Testimonial — lead with a first-person or quoted observation — e.g. “[Specific claim], from someone who [did the thing]”
- Authentic Specificity — an oddly specific, true detail as the hook — e.g. “[N years] of [specific practice], and here is what actually happened”
Announcement-type posts skip these formulas intentionally — the title names what’s being released instead (for example, “Introducing X” or “X Is Now Available”).